VARUN PURI
> Scaling brands across esports, gaming, iGaming & consumer tech.
> India · Poland · Netherlands · Singapore · United Kingdom
[ BIO ]
HLTV-style operator dossier.
Global marketing leader with a decade of experience scaling brand and community growth across esports, gaming, iGaming, and consumer technology, spanning India, Poland, the Netherlands, Singapore, and the United Kingdom. Proven track record building marketing functions from the ground up, securing partnerships with global brands including NVIDIA, Epic Games, NZXT, and MSI, and driving measurable audience growth. Complements marketing expertise with formal training in AI and Machine Learning.
[ MATCH HISTORY ]
Click any round to expand the scoreboard.
- 01Led global marketing strategy for a multi-brand iGaming portfolio spanning SlotStars (Spain, UK), KnightSlots (Canada), and Casino&Friends (Scandinavia)
- 02Directed market-specific campaigns across four countries, adapting brand and acquisition strategy to regional regulatory and cultural contexts
- 03Managed marketing operations across multiple international teams and markets simultaneously, ensuring consistent brand execution at scale
- 01Spearheaded social media strategy that drove a 140% increase in organic engagement over a 90-day campaign period
- 02Built partnerships with global teams and ecosystem brands, boosting cross-promotional reach by 60%
- 03Developed new event IP formats, increasing user participation and brand visibility by 35%
- 01Directed overall marketing strategy and brand partnerships across the esports portfolio, expanding it to include NVIDIA and Epic Games, overseeing production, casting, and admin management for Fortnite tournaments
- 02Built competitive gaming talent programs, including the region's top-3 men's Valorant roster and the region's first-ever women's Valorant roster, scaling Facebook Gaming and Garena programs to a combined 500,000+ followers
- 03Led community and content initiatives spanning NoPixel India and the #NZXTSuperheroes campaign (150+ member stories, 30% boost in follower interactions)
- 01Managed brand collaborations for SilverStone, including a Funko Pops partnership (35% cross-brand sales growth) and influencer campaigns driving 2M+ organic reach
- 02Launched INNO3D's Discord community (65% growth in 3 months) and grew its social channels by 50% followers and 30% engagement, organizing 15+ community meetups
- 03Led event management for premier esports tournaments (ESL, Dreamhack, Rise of Legion) and managed brand partnerships with MSI and Gamdias
- 01Orchestrated influencer marketing and social media campaigns for high-profile brands including Manchester United, Parimatch, 1Win, and Apollo Tyres, increasing brand engagement by 40%
- 02Managed partnerships with 150+ influencers, enhancing campaign reach by 60% and content output by 25%
- 01Served as Gaming Ambassador for Dell Alienware and Lenovo Legion, driving 700+ customer interactions per in-store activation — the highest across the program
- 02Led Community Marketing for NVIDIA GamerConnect, organizing online and offline events reaching 2,000+ attendees
- 01Supported influencer partnership efforts with multi-million-subscriber regional YouTube channels to aid India-market growth for the Snaptube app
- 02Assisted in production of in-app game show 'Snaptube Crorepati' under manager guidance
[ HIGHLIGHTS ]
Featured operations.
Pole to Pole — Web Series
- ▸Led marketing activities for Pole to Pole, a web series starring Will Smith, coordinating promotional strategy and campaign execution around the show's release
- ▸Directed digital and social media promotion to build pre-release buzz and audience engagement across key platforms
- ▸Collaborated with production and talent teams to align marketing messaging with the show's release schedule
[ INVENTORY ]
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[ UNLOCKED ]
Education & certifications.
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~ /varunpuri.me — awaiting connection.