VARUN PURI
> Scaling brands across esports, gaming, iGaming & consumer tech.
> India · Netherlands · Singapore · United Kingdom
[ BIO ]
HLTV-style operator dossier.
Global marketing leader with a decade of experience building brand and community growth across esports, gaming, iGaming, consumer technology, and entertainment, spanning India, the Netherlands, Singapore, and the United Kingdom. Progressed from community marketing to Head of Global Marketing, building marketing functions from the ground up, securing partnerships with global brands including NVIDIA, Epic Games, NZXT, and ZOTAC, and most recently leading marketing for the Will Smith-led web series Pole to Pole. Complements this track record with formal training in AI, Machine Learning, and data-driven decision-making.
[ MATCH HISTORY ]
Click any round to expand the scoreboard.
- 01Directed global marketing strategy across a multi-brand iGaming portfolio of 3 brands, SlotStars (Spain, UK), KnightSlots (Canada), and Casino&Friends (Scandinavia), spanning 4 international markets
- 02Tailored market-specific campaigns across 4 countries, adapting brand and acquisition strategy to regional regulatory and cultural contexts, driving a 30% increase in regional engagement and sign-ups
- 03Oversaw marketing operations across multiple international teams, coordinating execution across 4 markets to ensure consistent brand delivery at scale
- 01Spearheaded social media strategy that drove a 140% increase in organic engagement over a 90-day campaign period
- 02Forged partnerships with global teams and ecosystem brands, boosting cross-promotional reach by 60%
- 03Developed new event IP formats, increasing user participation and brand visibility by 35%
- 01Steered overall marketing strategy and brand partnerships across the organization's esports portfolio, expanding the brand roster to include NVIDIA and Epic Games, and producing 3 Fortnite tournaments that drew a cumulative viewership in the thousands
- 02Built competitive gaming talent programs, including the region's top-3 men's Valorant roster and the region's first-ever women's Valorant roster, while scaling Facebook Gaming and Garena programs to a combined 500,000+ followers
- 03Established brand collaborations spanning SilverStone, Funko Pops, and INNO3D (65% Discord growth in 3 months), orchestrated NZXT's #SaturdayNightGamer and #NZXTSuperheroes campaigns, and coordinated premier esports tournaments (ESL, Dreamhack, Rise of Legion) reaching a combined audience of 20,000+
- 01Served as Gaming Ambassador for Dell Alienware and Lenovo Legion, driving 700+ customer interactions per in-store activation, the highest across the program
- 02Headed Community Marketing for NVIDIA GamerConnect, organizing online and offline events in collaboration with major gaming and hardware brands, reaching 2,000+ attendees
- 03Organized multi-brand event activities across 5+ brand partnerships, spanning retail activations, community engagement, and cross-brand promotions
[ HIGHLIGHTS ]
Featured operations.
Pole to Pole: Web Series
- ▸Led marketing activities for Pole to Pole, a web series starring Will Smith, coordinating promotional strategy and campaign execution around the show's release
- ▸Executed digital and social media promotion, growing pre-release social engagement by 25%+ to build buzz ahead of the show's launch
Mobiuspace: Snaptube
- ▸Supported influencer partnership efforts with 10+ regional YouTube channels collectively reaching 5M+ subscribers, aiding India-market growth for the Snaptube app
- ▸Assisted in production of 10+ episodes of the in-app game show 'Snaptube Crorepati', including coordination for on-set filming with models and anchors
[ INVENTORY ]
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[ UNLOCKED ]
Education & certifications.
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